Applications for the founding cohort close September 9 or when five businesses are accepted.

For coaches and founders collecting $50,000+ in the last 30 days

DOUBLE the revenue your sales team produces from the lead flow you already have in 90 days.

4DS installs and runs the complete Autonomous Sales Organization around your offer: setters, closers, sales ops, human management, and AI agents that help the department learn from every eligible call. You keep the owner decisions and return your time to scaling the company.

SETTERS · CLOSERS · SALES OPS · HUMAN MANAGEMENT · AI AGENTS

The next hire can fill a seat. The handoffs still need an owner.

The calendar can look full all week and still end with you opening the CRM after dinner. A lead waited too long, a setter qualified the wrong thing, a closer missed the follow-up, and five people bring five explanations. You still own the investigation, the correction, and the next week.

01. A recruiter finds a person. Then somebody has to define the role, judge the candidates, approve the hire, build the ramp, coach the calls, and own the number.

02. Training gives the team a process. Then somebody has to make it survive a live conversation when the buyer says something nobody put on slide 47.

03. An agency creates demand. Then somebody has to respond, qualify, confirm, recover the no-show, run the call, send the follow-up, and collect the cash.

04. A CRM records the movement. Then somebody has to notice the stale stage, find the missing task, and call the person who has been sitting there since Wednesday.

Each piece can work. The founder remains responsible for what happens between the pieces.

A complete department produces, manages, and improves. If one layer is missing, the founder becomes the missing layer.

Your Autonomous Sales Organization. The whole thing, working together.

01. Setters who work and protect the demand. 4DS recruits and screens setters who can respond, follow up, qualify, confirm, and recover opportunities before they disappear into the CRM. You approve the person. The department owns the standard, ramp, activity, and management around the role.

02. Closers built around your offer. 4DS recruits and screens closers against the work they will actually do, then ramps approved people on your buyers, your offer, and the language inside real sales conversations.

03. A sales process your team can actually run. The process is built from your offer, your buyers, the objections in your market, and what the strongest calls already do well. The standard stops living as one founder’s instinct.

04. Sales ops from first response to collected cash. Routing, scheduling, confirmation, follow-up, recovery, pipeline stages, handoffs, and reporting live in one operating rhythm. Every opportunity has an owner and a next action.

05. Human management and AI agents keep the department improving. The team is coached on live conversations. AI preserves the history, inspects eligible calls and handoffs, surfaces missing work, and shows whether the correction held. Humans own the coaching and judgment. You keep the decisions only an owner can make.

The department takes shape around live demand, real calls, and real cash.

Phase 1: establish the truth and build the roster. 4DS maps the offer, buyer, lead route, current people, held calls, conversion, average collected order, and collected-cash baseline. Recruiting and screening run beside the systems work.

Phase 2: put the department into live demand. Approved setters and closers ramp on the offer. Sales ops owns the route. The process becomes the team’s working standard. AI begins preserving the calls, promises, tasks, and patterns around the work.

Phase 3: manage, correct, and make it hold. Human management turns the evidence into coaching, assignments, staffing decisions, and process changes. Later calls show which corrections became behavior.

Day 90: read the same number together. The original baseline comes back out. Changes in lead flow, offer, price, roster, seasonality, and implementation stay visible so the comparison remains honest.

Why Drew built it

Years ago, I finished the last sales call of the day certain it should have closed. It did not. I went quiet at the moment that mattered because pushing toward a clear decision felt uncomfortable. When I came out, my wife and daughter had already eaten. My food was in the microwave. Olivia’s bedroom door was closed. It had been my night for bedtime. She was one or two then. She is five now. The buyer left without clarity, the sale disappeared, and I missed a piece of the evening I could not get back. The company needed people, operations, management, and a standard that kept working after the founder left the room.

DOUBLE has to survive your math

Bring the most recent 30 days of collected cash, held calls, average collected order, conversion, and current roles. The Autonomous Sales Session tests whether the existing lead flow contains enough unconverted demand to support the target, then maps the setters, closers, process, sales ops, human management, and AI layer required to pursue it. You see the math before you decide.

Map the complete department against the business you already have.

Apply when the business collected at least $50,000 in the last 30 days, held at least 20 enrollment calls, has a proven high-ticket offer and active lead flow, can support setter and closer roles, can provide consented recordings, and can name an implementation owner. Qualified applicants see Drew’s seven-day calendar on this page.

Count cleared customer payments. Exclude signed contracts, open invoices, and projected revenue.

4DS installs and supports a sales-management system. It does not guarantee revenue, close rate, hiring, or any other financial outcome. Any arithmetic or examples are illustrative and depend on your offer, lead flow, team, implementation, and market conditions.